Artha Sejati Ananda

Artha Sejati Ananda




UPM - Madrid


POLIMI - Milan



Contact information:

Telephone: +34-603167987 or +34-652224305
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Artha Sejati Ananda on LinkedIn


Artha Sejati Ananda is currently a Doctoral student at the Department of Organization, Business Administration, and Statistics, of The Higher School Of Industrial Engineering, or ETSII (Escuela Técnica Superior de Ingenieros Industriales), at Universidad Politécnica de Madrid (UPM). She is currently registered as well as a Doctoral student at the Department of Industrial Engineering and Management or DIG (Dipartimento di Ingegneria Gestionale) at Politecnico di Milano. Her current Phd research is a part of a double degree program within European Doctorate in Industrial Management (EDIM) programme where she started to join the program in April 2013. Her research interests are innovation adoptions and implications, in particular information and communication technology adoption within industries, and also she has interest within the areas of business value chain process in sourcing strategy and supplier management.

Artha Ananda earned her B.Eng in Electrical Engineering with Telecommunication Engineering minor from University of Indonesia in Jakarta, 1999. She then continued her Master studies at the University of Twente, The Netherlands, majoring in Electrical Engineering with specialization of Telecommunication Engineering and graduated in 2004.
Prior to her current research activity, Artha Ananda has had working experiences as professional with various roles within telecommunication, IT, and oil and gas industries in Jakarta, Indonesia, i.e:
- Procurement Specialist (Schlumberger Oilfield, 2011-2013)
- Business Development and Sales (Schlumberger Oilfield, 2006-2011)
- Systems Engineer and IT Support (Schlumberger Sema / Schlumberger Network Solutions, 2000-2002)
- Radio Network Engineer (P.T. Telekomunikasi Selular, 2000)



Ananda, A.S., Hernández-García, A. and Lamberti, L. (2016), “N-REL: A Comprehensive Framework of Social Media Marketing Strategic Actions for Marketing Organizations”, in Journal of Information & Knowledge.

Proceedings on International Scientific Conferences:

Ananda, A.S., Hernández-García, Á., & Lamberti, L. (2014), “RENL: A Framework for Social Media Marketing Strategy”, in Research Challenges in Contemporary Management Engineering, First Annual EDIM PhD Conference, Milan, Italy

Ananda, A.S., Hernández-García, A. and Lamberti, L. (2015), “Social Media Marketing in Italian Luxury Fashion,” paper presented at 5th Annual International Workshop on Luxury Retail, Operations and Supply Chain Management, Milan, Italy, 25-27 May, 2015.

Ananda, A.S., Lamberti, L. and Hernández-García, A. (2015), “Social Media Marketing Strategy – A Case Study of an Italian SME Fashion Brand, paper presented at 2nd Annual EDIM PhD Conference on Management Engineering, Milan, Italy, 10-12 June, 2015.

Ananda, A.S., Hernández-García, Á. and Lamberti, L. (2015), “Fashion in Actions on Social Media – Spanish SME Fashion Brands Case Studies,” Proceedings of The 2nd European Conference on Social Media ECSM 2015, Porto, Portugal, 9-10 July 2015, Reading: Academic Conferences and Publishing International Limited, pp. 488-497.

Current research:

Social media marketing; Consumer behavior in fashion; Fashion marketing

Partner universities

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Our participants

  • Emrah Karakaya - Edition I

    EDIM is a great opportunity to learn from diverse cultures, grow in double academic areas, contribute to each other and be recognized in a large network. It is a unique doctoral program with its multi-disciplinary research topics and quarterly workshops. I love EDIM!
  • Andres Ramirez Portilla – Edition I

    One of the great advantages of this program is the EDIM workshops, where you can develop and enhance your academic and professional networking. The EDIM workshops need to be considered as a best practice by other Erasmus Mundus Joint Doctorate programs
  • Sudipa Sarker – Edition II

    I am glad to be part of this program not only because of the opportunities EDIM has created for me but also for the wonderful people I have come across during this program. I hope that the future days will be as thrilling, inspiring and stimulating as it has been
  • Simon Okwir – Edition II

    EDIM for me is an industry of knowledge and where you find a career. When it comes to my future uncertainties, EDIM is a combination of both: present partners and future lifelong contacts
  • Maksim Miterev – Edition II

    EDIM is a life changing experience: it has changed where I live, what I do, whom I know and what I want. It's also a great source of friends and potential future colleagues. I feel part of a large international community of interesting people with lots of common interests
  • Anna Darmani – Edition I

    EDIM is like a journey. But, not only a research journey! EDIM is a program by which you can explore different cultures, systems, environments as well as knowledge perspectives. I believe EDIM is one of the best programs for experiencing different managerial contexts
  • Seyoum Birkie Eshetu - Edition I

    Being part of EDIM is more than just doing a PhD. It is about creating family within the academic circle. I am happy to be part of this diverse community with ample informal learning opportunities