Marin Jovanovic

Marin Jovanovic




KTH - Stockholm


UPM - Madrid



Contact information:

Marin Jovanovic on Linkedin

Marin Jovanovic on Google Scholar

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Marin is an Assistant Professor at the Department of Operations Management at Copenhagen Business School. Marin holds a B.Sc. in Information Systems and Technology (University of Belgrade) and a M.Sc. in management engineering (Politecnico di Milano). He holds a Ph.D. in Industrial Economics and Management from the KTH Royal Institute of Technology and a Ph.D. Cum Laude in Industrial Management from the Universidad Politécnica de Madrid. His main research revolves around the servitization of manufacturing, outcome-based contracts, open and dual business models. He was a visiting Ph.D. at the ESADE Business School and a visiting researcher at the University of Cambridge, Institute for Manufacturing.

His research focuses on the challenges the product-centric firms face when they develop organizational capabilities and processes that create value through a service-led business models. During his doctoral studies, Marin has been working closely with some of the leading capital equipment companies that epitomized servitization such as Rolls Royce, Bombardier, Caterpillar, Hitachi and foremost Atlas Copco. Given the rising importance of topics such as Internet-Of-Things, Industry 4.0 and Blockchain, Marin is increasingly interested in investigating digitalization as an enabler for service business model innovation.

Prior to her academic career, Marin worked at Molson Coors Europe Brewing Company where he specialized in trade marketing with a focus on strategic program development, execution, tracking and performance analysis.

Keywords: servitization; business model innovation, service growth strategy


Jovanovic, M., Engwall, M., Jerbrant, A., (2016) "Matching Service Offerings and Product Operations: A Key to Servitization Success" Research-Technology Management 59, 3, 29-36.

I Visnjic, M Jovanovic, A Neely, M Engwall. (2017). "What brings the value to outcome-based contract providers? Value drivers in outcome business models". International Journal of Production Economics 192, 169-181.

I Visnjic, A Neely, M Jovanovic. (2018). "The path to outcome delivery: Interplay of service market strategy and open business models". Technovation 72, 46-59.

Current research:

Managing Service Transition Strategy for a Product Firm

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