Marin Jovanovic

Marin Jovanovic




KTH - Stockholm


UPM - Madrid



Contact information:

Marin Jovanovic on Linkedin

Marin Jovanovic on Google Scholar

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Marin is a Visiting Researcher at the Cambridge Service Alliance and a double-degree PhD candidate at the KTH Royal Institute of Technology and the Universidad Politécnica de Madrid. He received an Erasmus Mundus Joint Doctorate (EMJD) fellowship award in 2013 in the area of Industrial Engineering and Management (EDIM). He holds Master of Science in Management Engineering from Politecnico di Milano and Bachelor of Science from University of Belgrade.

His research focuses on the challenges the product-centric firms face when they develop organizational capabilities and processes that create value through a service-led business models. During his doctoral studies, Marin has been working closely with some of the leading capital equipment companies that epitomized servitization such as Rolls Royce, Bombardier, Caterpillar, Hitachi and foremost Atlas Copco. Given the rising importance of topics such as Internet-Of-Things, Industry 4.0 and Blockchain, Marin is increasingly interested in investigating digitalization as an enabler for service business model innovation.

Prior to her academic career, Marin worked at Molson Coors Europe Brewing Company where he specialized in trade marketing with a focus on strategic program development, execution, tracking and performance analysis.

Keywords: servitization; business model innovation, service growth strategy


Jovanovic, M., Engwall, M., Jerbrant, A., (2016) "Matching Service Offerings and Product Operations: A Key to Servitization Success" Research-Technology Management 59, 3, 29-36.

Visnjic, I., Jovanovic, M., Neely, A., Engwall, M., (2017) "What Brings the Value to Outcome-based Contract Providers? Value Drivers in Outcome Business Models" International Journal of Production Economics (forthcoming)

Current research:

Managing Service Transition Strategy for a Product Firm

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Our participants

  • Emrah Karakaya - Edition I

    EDIM is a great opportunity to learn from diverse cultures, grow in double academic areas, contribute to each other and be recognized in a large network. It is a unique doctoral program with its multi-disciplinary research topics and quarterly workshops. I love EDIM!
  • Andres Ramirez Portilla – Edition I

    One of the great advantages of this program is the EDIM workshops, where you can develop and enhance your academic and professional networking. The EDIM workshops need to be considered as a best practice by other Erasmus Mundus Joint Doctorate programs
  • Sudipa Sarker – Edition II

    I am glad to be part of this program not only because of the opportunities EDIM has created for me but also for the wonderful people I have come across during this program. I hope that the future days will be as thrilling, inspiring and stimulating as it has been
  • Simon Okwir – Edition II

    EDIM for me is an industry of knowledge and where you find a career. When it comes to my future uncertainties, EDIM is a combination of both: present partners and future lifelong contacts
  • Maksim Miterev – Edition II

    EDIM is a life changing experience: it has changed where I live, what I do, whom I know and what I want. It's also a great source of friends and potential future colleagues. I feel part of a large international community of interesting people with lots of common interests
  • Anna Darmani – Edition I

    EDIM is like a journey. But, not only a research journey! EDIM is a program by which you can explore different cultures, systems, environments as well as knowledge perspectives. I believe EDIM is one of the best programs for experiencing different managerial contexts
  • Seyoum Birkie Eshetu - Edition I

    Being part of EDIM is more than just doing a PhD. It is about creating family within the academic circle. I am happy to be part of this diverse community with ample informal learning opportunities