Artha Sejati Ananda

Artha Sejati Ananda

PHD EDITION

2nd EDITION

HOME UNIVERSITY

UPM - Madrid

HOST UNIVERSITY

POLIMI - Milan

COUNTRY OF ORIGIN

Indonesia

Contact information:

E-mail: arthatatha@gmail.com

Artha Sejati Ananda on LinkedIn

Curriculum:

Artha Sejati Ananda is Assistant Professor and Faculty Member at Management Department, BINUS Business School Master Program, Bina Nusantara University, Jakarta, where she is also currently holding a role as a subject content coordinator at the Creative Marketing Program.

Artha holds a Ph.D. in Engineering Management from Politecnico di Milano since October 2017 and Ph.D. (Cum Laude) in Industrial Management from the Universidad Politécnica de Madrid since July 2019. She obtained her Master of Science in Electrical Engineering from University of Twente, The Netherlands. She earned her Bachelor degree in Electrical Engineering with Telecommunication Engineering minor from University of Indonesia.
Prior to her research and academic activities, Artha had working experiences as professional with various roles within telecommunication, IT, and oil and gas industries in Jakarta. Her professional roles were systems engineer (Mastersystem Infotama, 2000), radio network engineer (Telkomsel, 2000), systems engineer, technical sales, and procurement specialist (Schlumberger, 2000-2002, 2006-2013).

Artha’s research activities are primarily centered on strategic marketing and consumer behaviour, social media marketing, branding, and fashion marketing. Artha is currently active in supervising master’s theses and research. She has published her research in Asia Pacific Journal of Marketing and Logistics, International Journal of Web Based Communities, and Journal of Innovation and Knowledge; aside in several international conference proceedings.

Publications:

 

 

 

 

 

 

 

Ananda A.S., Hernández-García Á., Acquila-Natale, E., and Lamberti, L. (2019), “What makes fashion consumers “click”? Generation of eWoM engagement in social media”, Asia Pacific Journal of Marketing and Logistics, 31(2), pp.398-418.

Ananda A.S., Hernández-García Á., Lamberti, L. (2017), “SME fashion brands and social media marketing: From strategies to actions”, International Journal of Web Based Communities, 13(4), pp.468-498.

Ananda A.S., Hernández-García Á., Lamberti, L. (2016), “N-REL: A comprehensive framework of social media marketing strategic actions for marketing organizations”, Journal of Information & Knowledge, 1(3), pp.170-180.

Current research:

Social media marketing; Consumer behavior in fashion; Fashion marketing

Partner universities

Kth logo nor     apolimi nor     upm nor     

Our participants

  • Emrah Karakaya - Edition I

    EDIM is a great opportunity to learn from diverse cultures, grow in double academic areas, contribute to each other and be recognized in a large network. It is a unique doctoral program with its multi-disciplinary research topics and quarterly workshops. I love EDIM!
  • Andres Ramirez Portilla – Edition I

    One of the great advantages of this program is the EDIM workshops, where you can develop and enhance your academic and professional networking. The EDIM workshops need to be considered as a best practice by other Erasmus Mundus Joint Doctorate programs
  • Sudipa Sarker – Edition II

    I am glad to be part of this program not only because of the opportunities EDIM has created for me but also for the wonderful people I have come across during this program. I hope that the future days will be as thrilling, inspiring and stimulating as it has been
  • Simon Okwir – Edition II

    EDIM for me is an industry of knowledge and where you find a career. When it comes to my future uncertainties, EDIM is a combination of both: present partners and future lifelong contacts
  • Maksim Miterev – Edition II

    EDIM is a life changing experience: it has changed where I live, what I do, whom I know and what I want. It's also a great source of friends and potential future colleagues. I feel part of a large international community of interesting people with lots of common interests
  • Anna Darmani – Edition I

    EDIM is like a journey. But, not only a research journey! EDIM is a program by which you can explore different cultures, systems, environments as well as knowledge perspectives. I believe EDIM is one of the best programs for experiencing different managerial contexts
  • Seyoum Birkie Eshetu - Edition I

    Being part of EDIM is more than just doing a PhD. It is about creating family within the academic circle. I am happy to be part of this diverse community with ample informal learning opportunities